Intro:

Hi, this is Stas Yagupov, founder of the cross-channel analytics service for Telegram channels Prizma.tools and the Telegram Ads agency SMIT.Link.

I thought — we constantly test new features and approaches in our product, so we decided to experiment with feedback through case studies. Instead of a dry testimonial, we did a short interview with our clients — Dmitry Ryabtsev and Maksim Plugary. The collaboration turned out to be a vivid one, and there’s something worth sharing:

Dmitry, tell our readers a bit about yourself. What is your role in the project?

Hi Stas! I’m a producer, working with an expert in the marketplace niche. Maks Plugary is an active seller. We train other sellers to work on marketplaces.

We only work with existing sellers — we don’t take beginners. Our project is serious, without loud promises like: “enter WB and make a million in a month while sipping a flat white on the islands.”

We provide hard-earned, experience-driven knowledge to those who have already stumbled on marketplaces and want to make fewer mistakes.

Our core products are mentorship, consulting, and access to a sellers’ community hosted on Telegram.

Why did you decide to connect analytics? What tasks were you solving?

We’re rational people, so the question “do we need analytics or not” never really existed. We always had analytics and actively used every opportunity to collect data.

Even before Prizma.tools, we had our own internal analytics — aggregating data from all traffic sources and funnels. We tracked basic metrics: ROMI, CPL, retention, etc.

But our internal tools were not enough once we launched ad campaigns in Telegram Ads.

We quickly realized we couldn’t properly track which campaigns brought people in, what their customer journey was, how fast they paid back, and so on.

We identified the problem → started searching for a solution → almost immediately found Prizma.tools and decided to test it.

Did the analytics pay off?

If it hadn’t, you probably wouldn’t be interviewing me :)

Analytics paid off many times over. I won’t list all the advantages — there are many, in different areas — and we effectively applied the insights to improve our project.

But I think you want one specific case.

Here’s a vivid example: we saved around 1 million rubles when working with a contractor, thanks to Prizma.tools data.

The situation:

We tested three traffic sources simultaneously. One of them was “placements” — we spent about 4 000 USD on it. The other two had similar budgets. We launched them and soon saw that placements were unprofitable.

I asked the contractor if there might be a technical error. He denied it — said it was impossible. We let him run another small batch. Again, tracked through Prizma — zero sales.

The biggest danger: the campaign looked promising — CPL was on par with other sources, but final sales were zero. Without Prizma.tools, it would have been hard to spot quickly.

We were planning to allocate up to 10 000 USD per month on this channel, but we stopped the cooperation early and saved the money.

What’s your overall impression of Prizma.tools?

The service does its job and provides valuable traffic data.

Some interface details could be made more convenient than they are now. I’m glad you’re collecting feedback — I hope improvements will come.

I was especially waiting for the API — it makes the work much easier. And now I see you’ve already released it. We’ll be testing it!